Migrate to Shopify without destroying years of SEO

Most store owners approach a Shopify migration with a simple belief.

Shopify will be faster.

The design will be better.

Support will be easier.

And SEO will mostly take care of itself.

Some think about SEO briefly.

Many don't think about it at all.

Because migrations are supposed to be upgrades.

But here's the uncomfortable truth.

This is exactly where businesses quietly lose months - sometimes years - of organic growth.

Not because everything breaks on launch day.

But because nothing looks broken at first.

The store goes live. Pages load. Rankings hold.

And then, slowly, traffic starts to slip.

A category here.

A product there.

A whole section you don’t notice until revenue is already down.

Broken canonicals.

Lost internal links.

URLs that no longer mean the same thing to search engines.

Indexation that quietly drifts out of control.

Small things. Invisible things.

The kind that compound.

Today, there's another comforting idea.

That AI can handle this.

AI can crawl sites, compare URLs, generate redirects, and surface warnings. It's an incredible assistant. But it still doesn't understand which pages carry real business intent, which trade-offs are acceptable, or which "technically correct" decisions will cost you long-term visibility.

And most importantly, AI can't own the risk.

At least not yet.

A Shopify migration is not a design project.

And it’s not something you fix later.

It's a one-time transfer of years of accumulated search equity. When mistakes happen here, recovery is slow, expensive, and often incomplete.

For more than a decade, we've helped entrepreneurs migrate to Shopify while protecting organic traffic and rebuilding stores on foundations meant to last.

The goal isn't just to avoid losing rankings.

The goal is to do this once, do it right, and never have to worry about it again.

The brands who already understand the cost of getting this wrong don't debate it. They don't experiment. They treat migration as what it really is.

A risk management decision.

If organic traffic matters to your business, this is not the place to gamble.